Thursday, December 5, 2019
The weight loss drug vailable in three four-week packages. The four week packaging was at the specific point where the consumer did not have to spend too much money to buy it, yet got invested in the product enough that they would come back to buy the second and third portions Marketing Research According to the US survey 34% overweight 25. % obese 4. 7% severely obese Health care providers were positive about the prospects of weight loss drugs. Responses of individuals: indicates 12% would immediately opt for such a solution. Focus group: Need of Prescription-strength drug with FDA approval clinical results o backup weight loss results. Decision making The process of decision making for the consumers would follow the hierarchy of effects and would include the following steps Users involved in word of outh publicity First prescription drug to be approved by the FDA specifically for weight loss of overweight individuals credibility First prescription drug for BMI of 25-30 It worked on low dose formulation hence stress on liver and heart was lesser Side effects were less severe and conditional Behavioral modifications and healthier eating habits Results were seen on an average in 12 weeks More comprehensive support plan The above advantage could be used for positioning in the following ways: Premium pricing as it is the only FDA approved prescription drug for weight loss. We will write a custom essay sample on Metabical Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Strikingly different from dietary supplements for weight loss Segmentation Targeting multi cluster segmentation Demographic Income levels High Income group, since they are ready to pay out of their pockets. Gender- Females are more weight conscious. Age: 35+ Education: college plus Psychographic : Based on, Physical activity, Food preferences, Nutrition, Self image, Overall health l want to be healthier I want to fit into my skinny Jeans Geographic : US is the largest geographic segment where 65% of the entire adult population is over-weight, obese or severely obese . Targeting customers with a BMI of 25-30 Positioning Strategy Positioning as a Ã'âºLife saving drug Those 20 extra pounds can kill you. Being overweight leads to heart disease, high blood pressure, diabetes Its time to get Healthy- Metabical can help. Positioning as a Ã'âºMotivational Therapeutic drug Discover a happier and a more attractive you Increases confidence Boosts self- esteem Marketing Communication Strategy Electronic media TV Radio Social media Print media NEWS Magazines Viral media DTC and prescriber advertising Ã'âºFree lunch pre launch program Metabical Challenge Biggest looser contest Medical education events Thank you
Thursday, November 28, 2019
Throughout history, man has been working on improving technology to make work easier, besides increasing the speed at which activities are accomplished. With the emergence of internet, a lot of revolution has taken place especially in the field of business. The need for locomotion where business people were compelled to travel long distances in a bid to increase awareness of their product has been eliminated.Advertising We will write a custom essay sample on Misusing E-commerce Technology specifically for you for only $16.05 $11/page Learn More Initially, the advertising department used the internet to advertise a companyÃ¢â¬â¢s products in order to increase sales. However, later on companies started introducing technology which allowed buying and selling to take place online. Naturally, e-commerce has really gained popularity in the world nowadays due to its ability to save time and enable one to avoid walking and queuing. Today, a technique which sta rted as a substitute method for firms to sell their products, has witnessed significant expansion and has really revolutionalized the way consumers respond to the market. E-commerce is used to refer the process by which firms use electronic media especially internet to carry out their day-to-day activities of purchases and sells. It should be noted that e-commerce is not synonymous to e-business but rather a sub-set of e-business. As a matter of fact, e-commerce can be defined as a type of e-business in which actual exchange of tangible goods takes place (Hilbert, 2001). E-commerce utilizes the internet to enable customers view the products on sell from wherever they may be situated. Generally, e-commerce can be grouped into different categories, including business to customer type, depending on the main target of the system. Business to customer (B2C) is a type of e-commerce where business people allow customers to search and buy products electronically. It is common in firms which consider direct contact with their customers paramount. It should be noted that many firms utilizing B2C technology have emerged since the discovery of the technique. Arguably, Amazon is one of the firms that highly depend on B2C in its day-to-day activities.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More E-commerce has enormous advantages both to the customer and to business people. To begin with, e-commerce adds to the supply chain of a firm thus increasing the sales of a firm. In addition, e-commerce by offering automation to the transaction process increases the quality of customer service, besides offering personalized services. Since all information is put online, e-commerce enables business people to avoid expenses of setting up new stores in some places, as well as advertising expenses (Schneider, 2011). On the same note, e-commerce enables merchants to reach a wider range of peop le using lesser costs compared to traditional methods. In this regard, the marginal cost of increasing sales is less which leads to increased profits. For a customer to be able to access the services of Amazon or any other B2C firm, it is important for one to have access to internet. This is because these firms put online all the information that may be required by customers. In addition, the customer needs to have a mode of online payment to be able to pay for the commodities. After satisfying the above conditions, the customer then selects a product by visiting the firmÃ¢â¬â¢s website. It should be noted that technology allows for selection of more than one commodity at a time (Schneider, 2011). Thereafter, the customer pays using the most convenient and effective way possible. It is after payment that the customer can choose the most convenient mode of delivery, from the various modes used by Amazon. Delivery modes vary from picking from the nearest store to shipping incase cus tomers are far. It should be noted that B2C is very reliable, if its application in Amazon is anything to go by. The technique has been applied by Amazon for many years since the 1990s. Furthermore, the technology is tailored to suit consumers and is therefore user friendly. Moreover, it enables consumers to accomplish transactions in the easiest way possible (Hilbert, 2001). Additionally, most firms that engage in e-commerce are regulated by law and can therefore not disappear without trace. Similarly, firms like Amazon which have been in this business for long have a reputation of fulfilling their duties to consumers.Advertising We will write a custom essay sample on Misusing E-commerce Technology specifically for you for only $16.05 $11/page Learn More Technology has been improved and nowadays people can do online shopping for more than one product at a time, just as it is with filling a basket in a chain store. In this regard, B2C offers customers v arious opportunities just like any other walk-in store where people go to do shopping. In addition, B2C helps firms reach a large client base regardless of the geographical barriers, thereby offering greater opportunities than a Ã¢â¬Å"brick and mortarÃ¢â¬ store (Schneider, 2011). However, many firms including Amazon have the walk in stores besides the B2C. The stores are used to serve other customers who might not meet the requirements for online trading. AmazonÃ¢â¬â¢s website offers an easy to use product page which gives details of all products available and information about each product. The product page enables customers to make the right choices just as they would do if they actually visited a store. Similarly, the website has been integrated with the bank so as to make payment clearance easier for customers. Including different payment methods in their services has also helped in enhancing AmazonÃ¢â¬â¢s customer convenience. It should be noted that the online product page is very easy to navigate when customers are looking for a certain product. At the same time, the search option has been included to help customers who want a specific item find it quickly, thereby saving them time. Moreover, the availability of the site all day round allows customers to search for commodities at their own free time which enhances flexibility (Hilbert, 2001). In addition, the B2C services of Amazon allows for direct communication with customers to give them further information whenever necessary. E-commerce has influenced the way shopping is done in the world. Furthermore, with the continued advances in technology more development in e-commerce is yet to be seen. However, technology is highly dynamic and some other features are being incorporated in the e-commerce software.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Incidentally, these developments might end up complicating the services, especially for those people who are not well conversant with computers. It is also unfortunate to note that e-commerce has not only brought benefits to the business world, but also some negative effects. Regrettably, technological advancement which is expected to lead to improved delivery is at the same time a threat. Nowadays, the significant growth in internet and the advance in ability to transfer information through technology, has led to increase in copyright infringement and piracy (Schneider, 2011). Similarly, there is need to regulate who handles intellectual rights and the way people are able to access the internet, to prevent the rights from ending in the hands of wrong people. All in all, e-commerce will continue to influence businesses significantly in the years to come. It is therefore critical that mechanisms are put in place to foster positive benefits, and deter any evil minded people from misus ing e-commerce technology. References Hilbert, M. R. (2001). From Industrial Economics to Digital Economics: An Introduction to the Transition. New York: United Nations Publications. Schneider, G. P. (2011). Electronic Commerce. Stanford: Cengage Learning. This essay on Misusing E-commerce Technology was written and submitted by user Harmony W. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Monday, November 25, 2019
Offender Profiling It is said that race and oneÃ¢â¬â¢s own household income may be related to they types of crime offenders commit, specifically rapists. However, there are many assumptions that may prove this statement true or false. In the article of Ã¢â¬Å"offender profilingÃ¢â¬ , the writer states that there are seven characteristics schemes for a rapists. Antisocial behavior, expressive aggression, pervasive anger, sexualization, non sadistic sexual/compensatory, overt sadism, and offensive planning. Out of the seven, it is has been a consistent fact that Ã¢â¬Å"the overall best predictive accuracy for rapists is expressive aggressionÃ¢â¬ . Since there have been many studies to a rapistsÃ¢â¬â¢ behavior, it has been easier to predict the form of way the rapist will leave the crime scene. If a rapists has a record of a criminal background and with the same offense, it is very likely that the next offense will be the same offense with the same planning of the crime. Psychological fac tors such as antisocial behavior or a criminal background do play major roles in determining the form in which the rapist offends a victim. I have to agree with the fact that if a person has a background of criminal behavior and has done the crime more than once, the rape offender is most likely to do the crime again. Also, profiling is common in the modern world as what we call today. It is so commonly known that minorities, especially Hispanics and blacks are more likely to commit these crimes. Society puts more stress into these two groups eventually labeling all blacks and Hispanics to be known as rape offenders. But the truth comes out when we look at the statistics. There is not one single race that does not commit a crime. It is the area of crime that the racial background of a person comes to play a role of the type of crime committed. Form example, in the article, the writer shows a chart of white men and the percentage of crime they have comm... Free Essays on Offender Profiling Free Essays on Offender Profiling Offender Profiling It is said that race and oneÃ¢â¬â¢s own household income may be related to they types of crime offenders commit, specifically rapists. However, there are many assumptions that may prove this statement true or false. In the article of Ã¢â¬Å"offender profilingÃ¢â¬ , the writer states that there are seven characteristics schemes for a rapists. Antisocial behavior, expressive aggression, pervasive anger, sexualization, non sadistic sexual/compensatory, overt sadism, and offensive planning. Out of the seven, it is has been a consistent fact that Ã¢â¬Å"the overall best predictive accuracy for rapists is expressive aggressionÃ¢â¬ . Since there have been many studies to a rapistsÃ¢â¬â¢ behavior, it has been easier to predict the form of way the rapist will leave the crime scene. If a rapists has a record of a criminal background and with the same offense, it is very likely that the next offense will be the same offense with the same planning of the crime. Psychological fac tors such as antisocial behavior or a criminal background do play major roles in determining the form in which the rapist offends a victim. I have to agree with the fact that if a person has a background of criminal behavior and has done the crime more than once, the rape offender is most likely to do the crime again. Also, profiling is common in the modern world as what we call today. It is so commonly known that minorities, especially Hispanics and blacks are more likely to commit these crimes. Society puts more stress into these two groups eventually labeling all blacks and Hispanics to be known as rape offenders. But the truth comes out when we look at the statistics. There is not one single race that does not commit a crime. It is the area of crime that the racial background of a person comes to play a role of the type of crime committed. Form example, in the article, the writer shows a chart of white men and the percentage of crime they have comm...
Thursday, November 21, 2019
Influence of Ethnic Lobbies - Essay Example This influence and the potential imbalance of Ã¢â¬Å"rights and interestsÃ¢â¬ in extreme cases may lead to conflict that may tear apart the delicate mechanism of democracy. This will be explored further. American Foreign Affairs and Ethnic Lobbies The issue of the inequity of power distribution and influence amongst various groups has been rigorously debated in the United States since the inception of the pluralist democracy, according to Smith (5) and recognizes that polarizing influences will always exist within the structure of a pluralistic democracy (6). When looked at in the context of American foreign policy Smith argues that at different occasions different ethnic lobby groups with different agendaÃ¢â¬â¢s have had an undue influence on American foreign policy decisions, which may not necessarily have been in the interest of the nation as a whole. Smith identifies three ways through which ethnic lobbies gain influence in American foreign policy: by acquiring votes, financ ing campaigns of politicians and by organizing and mobilizing the ethnic community to which it belongs. History of Ethnic Lobbies & Measuring The Effect A country with as ethnically diverse a population as the United States of America has encountered various forms of ethnic activism and foreign policy lobbying for various at ends throughout its history. The period of World War 1, in particular, was a deeply polarizing era, during which many different ethnicities in America had differing allegiances in the conflict. Jewish Americans had begun to develop a strong lobby by acquiring control over financial resources and media in the form of newspapers. Having initially supported Germany, they began to support Britain after the Balfour Declaration. During the period after the war, ethnic lobbies began to exert increasing amounts of influence. Examples included AmericaÃ¢â¬â¢s reluctance to actively participate in the League of Nations through Irish American lobbying, the ascendancy of t he Republican party due to German American support and AmericaÃ¢â¬â¢s Ã¢â¬Å"isolationismÃ¢â¬ of the 1930Ã¢â¬â¢s influenced by Mussolini supporting Italian Americans (Smith, 53). It must be clarified, however, that even though lobbying has a great deal of influence on many American foreign policy decisions, it is not the sole determinant. In fact, Smith states that the problem is one of Ã¢â¬Å"measurementÃ¢â¬ , and that in order, to measure the effect of lobbying, the activities of the lobbies must be inspected in isolation and in competition with contradictory forces (124). Jewish American Lobby The Jewish American lobby has managed to maintain a strong presence in American polity since the beginning of the 20th century, its influence has grown gradually and it can now boast of almost unrelenting American support in almost all matters, that it concerns itself with. The ultimate goal of the Jewish American lobby in the modern day scenario is the unconditional support of Isr ael. In the early 1980Ã¢â¬â¢s President, Ronald Reagan managed to garner just enough support in Congress to allow an arms deal with Saudi Arabia.